I bet you heard this before. As much as a cliche it is (which is often overused in sales training), it is still very true, especially when it comes to small businesses. Even more so when it comes to small businesses selling services or products that don’t have the benefit of a massive marketing machine behind them.
We are bombarded with social media advertisements every day and the noise coming through is significant. So what makes us clicking a message open or paying attention? Even before we have a chance (or fancy) to read the message, we see the images. And it either grabs us or makes us scroll through…
Pictures are telling stories about you and your brand. They help you to grab the attention of your future customers and allow them to bond with you on a deeper level.
WHAT IS PERSONAL BRANDING?
I often hear that business owners are not completely familiar with Personal Branding Photography.
If I want to simplify what I do:
I'm using my skills to tell your unique story to the world.
Personal Branding is an art where photography is the medium to tell the story of your brand.
Using high-quality photographs in your marketing strategy helps you to position yourself as an expert in your field and provides your audience with a more authentic brand experience.
They help you grab your future customers' attention and allow them to bond with you on a deeper level.
Beautiful, professional photographs can elevate your business to the next level whether you provide a service or you have a product-based business.
WHY PROFESSIONAL PHOTOGRAPHS ARE SO IMPORTANT?
Professional Personal Branding photographs should allow your personality to shine through which in return will draw your potential customers in.
If those photos speak to them and allow them to imagine your product or service, help them see how it will improve their lives and resonate with them on a personal level, that will create trust.
And people buy from people they trust.
This is why I aim to paint the real picture of what you do and how you are unique from your competitors. With my well-lit, clear, high-quality photos I can help your customers to imagine their journey with you.
Having beautiful photographs tailored to your unique story not only make you feel more confident, more motivated, more empowered but you will fall in love with your business again.
What are the values your business represents? How do you want your ideal client to feel when they look at your brand photos and images on your website or marketing materials? I bet you have some words describing all of this already, but if not, this would be high time to grab a pen and paper and start writing.
A picture is worth a thousand words (sorry, another cliche, but it is so true in this case). Images have the power and potential to convey all the emotions, feelings and values you want to communicate.
If you describe your brand as feminine, then your photos will probably include soft pink colours, flowers, delicate items and soft furnishings. If you want to showcase how your products are ethical, you’ll probably choose earthy colours, green items and natural materials like wood and bamboo.
HOW A PERSONAL BRANDING SESSION IS DIFFERENT FROM A HEADSHOT SESSION?
Headshots are photos of you that are taken from the waist up and YOU are the main focus of these photographs. Headshots/Portraits are incorporated into the Personal Branding Sessions (but there’s more to it).
Personal Branding Photographs are telling the whole story of your business. They show your customers what you do, how and why you do it. They give them insight into the customer journey they embark on once they buy your products or services. These sessions are fully customised to best reflect your business and the message you want to convey to your audience.
Personal Branding Sessions include a pre-session consultation where we discuss key items like your branding message, colours, locations, outfits etc. This allows me to decide what will work best for your brand and how it should translate into your branding images.
You’ll find Personal Branding Sessions at a higher price-point, simply because they require significantly more time and involvement (very detailed planning, longer shooting time, specific locations and extra post production items).
YOU PROBABLY NEED A PERSONAL BRANDING SESSION IF…
You own a business
You are the face of your brand (e.g. you are an artist, a business coach, a therapist etc.) and it is vitally important that your customers connect with you
You’d like to take your business to the next level by improving your visual branding
You want your imagery to look consistent, visually appealing, fresh and professional.
I would love to help you build the business of your dreams, that`s why I offer complimentary Brand Clarity Consultations. Please do get in touch and let`s brainstorm about your brand.